WhPrivacy Policy
This Privacy Policy describes how we collect, use, and share information when you visit or make a purchase from this website (the “Site”), and it explains the rights and choices available to you. This Policy is effective as of the date it is posted on the Site.
By accessing or using the Site, you agree to the collection and use of information as described in this Policy. If you do not agree, please do not use the Site.
1. Scope of This Policy
This Policy applies to information we collect through the Site, and through emails, text messages, and other communications we send in connection with the Site. It does not apply to any third-party website, application, or service, even if it is linked to or accessible from the Site. We encourage you to review the privacy policies of any third party before providing information to them.
The Site is intended for adults. It is not directed to children, and we do not knowingly collect personal information from children.
2. Notice at Collection: Information We Collect
We collect the categories of personal information described below. The purposes for which we collect each category are described in Section 5.
2.1 Information you provide to us
- Contact and account information: name, email address, phone number, shipping and billing address, and account login credentials.
- Order and transaction information: products purchased, order number, order value, order history, and delivery details.
- Payment information: payment method, transaction reference, and billing details. Card numbers, expiration dates, and security codes are collected and processed directly by our third-party payment processors. We do not store full payment card numbers.
- Communications: messages you send to us, including customer service chats, emails, return and refund requests, and complaints.
- Content you submit: product reviews, photographs, gift messages, survey responses, and similar submissions.
- Marketing preferences: your email or text message subscription status and communication preferences.
- Personalization details: where applicable, information you provide for product customization, such as sizing, engraving text, or gift messages. Please do not include sensitive information that is not needed for your order.
2.2 Information we collect automatically
- Device and network information: device type, operating system, browser type and version, screen size, language settings, IP address, and network provider.
- Usage information: pages viewed, time spent on pages, links clicked, search terms, referring pages, and interactions with our emails.
- Shopping activity: items viewed, items added to or removed from a cart, and completed or abandoned purchases.
- Approximate location: country, state, or city-level location derived from your IP address, used for currency display, tax and shipping estimates, and fraud prevention.
- Cookie identifiers and similar data: identifiers stored on your device through cookies, pixels, and similar technologies, as described in Section 4.
2.3 Information from third parties
- Payment processors and fraud-prevention providers: payment results, address verification results, risk scores, and chargeback information.
- Shipping and fulfillment providers: delivery status, delivery confirmation, and delivery exception information.
- Analytics, advertising, and marketing providers: aggregated conversion and campaign performance data, and identifiers used to measure and deliver advertising.
- Social login providers: if you choose to sign in through a third-party account, we may receive the account identifier, display name, and email address authorized by that platform.
2.4 Sensitive personal information
We do not intentionally collect sensitive personal information such as Social Security numbers, precise geolocation, biometric information, health information, or information about religion or sexual orientation. Please do not submit this type of information in order notes, chat messages, or reviews. Payment card information is collected and processed only by our third-party payment processors as necessary to complete your purchase.
3. How We Collect Information
We collect information:
- Directly from you, when you create an account, place an order, contact us, subscribe to marketing, or submit content.
- Automatically, when you interact with the Site, through cookies, pixels, and similar technologies.
- From service providers, such as payment processors, shipping carriers, fraud-prevention providers, and analytics and advertising partners.
4. Cookies and Similar Technologies
We and our service providers use cookies, pixels, web beacons, SDKs, and local storage to operate the Site and to understand how it is used. These technologies generally fall into the following categories:
- Strictly necessary cookies. Required for core functions such as keeping you signed in, maintaining your cart, processing payments, and securing the Site. These cannot be disabled through our cookie settings.
- Functional cookies. Remember your preferences, such as language, currency, and region.
- Analytics cookies. Help us measure traffic, page performance, and conversion paths so we can improve the Site and our product presentation.
- Advertising cookies. Used, where permitted, to deliver relevant advertising, measure advertising performance, and limit the number of times you see an ad.
You can control or delete cookies through your browser settings. Most browsers allow you to block or delete cookies, and instructions are available in the browser’s help menu. If you disable cookies, some features of the Site may not function properly. You may also be able to manage interest-based advertising preferences through the tools offered by the advertising platforms that serve ads to you.
We honor opt-out preference signals, such as the Global Privacy Control, where required by applicable law. We do not currently respond to browser “Do Not Track” signals.
5. How We Use Information
We use the information we collect to:
- process, fulfill, and deliver orders, and communicate with you about your orders;
- process payments, issue refunds, and prevent fraud, unauthorized transactions, and misuse of the Site;
- create, maintain, and secure your account;
- provide customer service and respond to your questions, requests, and complaints;
- process returns, exchanges, repairs, and warranty claims;
- operate, maintain, troubleshoot, and improve the Site and our products and services;
- measure the effectiveness of our marketing and advertising;
- send marketing communications, where permitted, and manage your subscription preferences;
- personalize your experience and recommend products that may interest you;
- comply with legal, tax, accounting, and regulatory obligations; and
- enforce our terms and policies, and protect our rights, property, and the rights and safety of others.
We may combine information collected from different sources, and we may use aggregated or de-identified information for analytics, research, and business purposes. Where required by law, we will obtain your consent before using your information for a new purpose.
6. How We Disclose Information
We disclose personal information in the following circumstances:
- Service providers. We share information with companies that perform services on our behalf, including payment processors, shipping and fulfillment providers, hosting and cloud providers, email and text message platforms, customer support tools, review platforms, analytics providers, advertising partners, and fraud-prevention providers. These providers are contractually required to use the information only to provide services to us and to protect it.
- Legal and safety reasons. We may disclose information to comply with applicable law, regulation, legal process, or governmental request; to enforce our terms and policies; to detect and prevent fraud or security issues; and to protect the rights, property, or safety of us, our customers, or others.
- Business transfers. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, personal information may be transferred as part of that transaction. We will require the recipient to honor this Policy or provide notice of any changes.
- With your consent. We may disclose information for other purposes when you direct us to or when you provide consent.
We do not sell personal information for monetary consideration. However, under certain U.S. state privacy laws, disclosures of personal information to advertising partners for targeted advertising may be considered a “sale” or “sharing.” You can opt out as described in Sections 7 and 9.
7. Targeted Advertising and Analytics
We work with third-party advertising and analytics providers that may collect information about your activity on the Site and on other websites over time, in order to deliver advertising that is more relevant to you, measure advertising performance, and analyze traffic. These providers may use cookies, pixels, and similar technologies, and may combine the information they collect with information from other sources.
You can limit targeted advertising by:
- using the cookie and advertising settings available on the Site, where offered;
- adjusting your advertising preferences within the relevant platform accounts, such as your Google, Meta, TikTok, or Pinterest account settings;
- using browser settings to block third-party cookies; and
- submitting an opt-out request using the contact details described in Section 18.
Opting out of targeted advertising does not mean you will stop seeing advertising. You may still see contextual or non-personalized ads.
8. Your Choices
- Marketing emails. You may unsubscribe at any time using the unsubscribe link included in each marketing email. We may still send you transactional messages, such as order confirmations and shipping updates.
- Text messages. If you receive text messages from us, you can opt out by replying STOP. Message and data rates may apply.
- Cookies. You can manage cookies through your browser settings and, where available, through the cookie settings on the Site.
- Targeted advertising. You can opt out as described in Section 7.
- Account information. You can review and update certain account information by signing in to your account or by contacting us.
9. Your Privacy Rights
Depending on your state of residence, you may have some or all of the following rights:
- Right to know and access. The right to request that we confirm whether we process your personal information and provide you with access to it.
- Right to a copy. The right to obtain a copy of the personal information you provided to us in a portable and, where technically feasible, readily usable format.
- Right to delete. The right to request that we delete personal information we collected from you, subject to certain legal exceptions.
- Right to correct. The right to request that we correct inaccurate personal information.
- Right to opt out of sale or sharing. The right to opt out of the sale of personal information and the sharing of personal information for cross-context behavioral advertising.
- Right to limit the use of sensitive personal information. Where applicable, the right to limit the use and disclosure of sensitive personal information to purposes permitted by law.
- Right to opt out of targeted advertising and profiling. The right to opt out of targeted advertising and, where applicable, profiling in furtherance of decisions that produce legal or similarly significant effects.
- Right to non-discrimination. We will not discriminate against you for exercising your privacy rights, including by denying goods or services, charging different prices, or providing a different level of quality.
How to exercise your rights
To exercise your rights, contact us using the contact details described in Section 18. We will respond within the timeframe required by applicable law, generally within 45 days, and we may extend that period where the law permits and we notify you.
We may need to verify your identity before processing a request. Where permitted, you may designate an authorized agent to submit a request on your behalf; we may require proof of your authorization and may also require you to verify your identity directly.
If your state law provides a right to appeal, and we decline your request, you may appeal by contacting us using the same method. We will review your appeal and inform you of the outcome.
10. Notice to California Residents
This section supplements the rest of this Policy and applies to California residents.
Categories of personal information collected. In the past 12 months, we have collected the following categories of personal information: identifiers (such as name, email address, phone number, and IP address); commercial information (such as purchase history); internet or network activity (such as browsing and interaction data); geolocation data (approximate location derived from IP address); and inferences drawn from the above to create a profile reflecting preferences and interests.
Sources. We collect this information from you, automatically through your use of the Site, and from service providers such as payment processors, shipping carriers, and analytics and advertising partners.
Purposes. We use this information for the purposes described in Sections 5 and 6, including order fulfillment, payment processing, customer service, fraud prevention, site improvement, marketing, and legal compliance.
Disclosure. We disclose the categories above to service providers and contractors for business purposes. We may also disclose identifiers, internet or network activity, and inferences to advertising and analytics providers in connection with targeted advertising, which may be considered “sharing” under California law.
Sale of personal information. We do not sell personal information for monetary consideration. You have the right to opt out of the sale or sharing of your personal information. To opt out, contact us using the details in Section 18, or use the opt-out controls available on the Site.
Sensitive personal information. We do not use or disclose sensitive personal information for purposes beyond those permitted by law without providing you the right to limit that use. Payment information is processed by third-party payment processors.
Right to know. You may request the categories and specific pieces of personal information we have collected about you, the categories of sources, the purposes for collection, and the categories of third parties to whom we disclose it.
Right to delete and correct. You may request that we delete or correct your personal information, subject to legal exceptions.
Right to non-discrimination. We will not discriminate against you for exercising your California privacy rights.
Authorized agents. You may use an authorized agent to submit a request, subject to verification of your identity and the agent’s authority.
Shine the Light. California residents may request information about our disclosure of personal information to third parties for their own direct marketing purposes. We do not disclose personal information to third parties for their own direct marketing purposes.
California minors. We do not knowingly collect personal information from minors under 16 years of age, and we do not sell or share the personal information of minors without the required opt-in consent.
11. Notice to Residents of Other U.S. States
Residents of states with comprehensive privacy laws, including Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and others that may take effect over time, may have the rights described in Section 9, including the right to access, correct, delete, obtain a copy of personal information, opt out of targeted advertising or profiling, and appeal a denied request.
Nevada residents may submit a request to opt out of the sale of certain covered information. We do not sell covered information as defined under Nevada law.
To exercise any of these rights, contact us using the contact details described in Section 18.
12. Data Security
We maintain reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or destruction. These measures include encrypted transmission of data, access controls, and the use of established third-party providers for payment processing and site hosting.
No method of transmission or storage is completely secure. We cannot guarantee the absolute security of information, and you provide information to us at your own risk. If we become aware of a security incident affecting your personal information, we will notify you and any relevant authorities as required by applicable law.
13. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to comply with legal obligations, to resolve disputes, and to enforce our agreements:
- Account information: retained while your account is active, and for a reasonable period afterward to resolve disputes and comply with legal obligations.
- Order and transaction records: generally retained for up to 7 years to comply with tax, accounting, and consumer protection requirements.
- Returns, refunds, and after-sales records: generally retained for up to 3 years after the matter is closed.
- Marketing subscriptions: retained until you unsubscribe; afterward we retain the minimum information necessary to honor your request.
- Cookies and identifiers: retained for the periods described in our cookie settings, generally up to 24 months.
- Analytics and log data: generally retained for up to 14 months; security and fraud logs may be retained longer.
- Fraud-prevention records: generally retained for up to 3 years.
When information is no longer needed, we delete it or convert it into a form that cannot reasonably be used to identify you.
14. International Transfers
The Site is operated from the United States, and the information we collect is generally processed and stored in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
15. Children’s Privacy
The Site is intended for adults. We do not knowingly collect personal information from children under 13 years of age, and the Site is not directed to children. If you are a parent or guardian and believe that a child under 13 has provided personal information to us, please contact us using the details in Section 18, and we will take steps to delete that information.
We do not sell or share the personal information of consumers we know to be under 16 years of age without affirmative authorization as required by law.
16. Third-Party Links and Services
The Site may contain links to third-party websites, applications, or services. This Policy does not apply to those third parties. We are not responsible for their content, security, or privacy practices, and we encourage you to review their privacy policies before providing them with information.
17. Changes to This Policy
We may update this Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated Policy will be posted on the Site and will be effective as of the date it is posted. If we make material changes, we will provide notice as required by applicable law, such as by posting a prominent notice on the Site or sending you an email. Your continued use of the Site after an updated Policy is posted constitutes your acceptance of it.
18. Contact Us
To ask questions about this Policy, exercise your privacy rights, or submit a request, please contact us using the contact details published on the Site, including the email address or contact form provided in the Site footer or on our contact page. Please include enough information for us to understand and respond to your request. We may ask you to verify your identity before processing a request.
Appendix: Optional Clauses
The following clauses are optional. Include them only if they describe your actual practices.
Text message marketing. By subscribing to text message notifications, you agree to receive recurring automated marketing messages at the mobile number you provide. Consent is not a condition of purchase. Reply STOP to unsubscribe, or reply HELP for help. Message and data rates may apply. Message frequency varies.
Age requirement. You must be at least 18 years old to create an account and place an order on the Site.